Six-week pilots · No fee · Three creators at a time
A close look at your numbers, and the avenues they point to.
We spend six weeks with a creator, reading their analytics and working out what is actually driving their reach. You get a written read of your channel and a short set of avenues worth testing, built from your own data rather than general advice.
What you get
A written read of what is working on your channel and why, then a short set of avenues worth testing. Each one explains what your data shows, the idea behind it, and how you could try it.
At the end, a write-up covering what was tried, what moved, and what did not.
What we don't do
We don't promise growth. Nobody can honestly guarantee more views, followers or income, and anyone who does is selling you something.
We don't edit, film or post for you, and we don't run your accounts. The content stays yours.
Who this is for
A good fit
- Gaming and sports creators on YouTube, TikTok or Twitch
- Posting regularly, with at least a few months of history to read
- Getting views, but unsure why some land and others don't
- Willing to try something and see whether it works
Not a fit
- Brand new channels with too little data to read
- Anyone wanting a guaranteed number by a certain date
- Anyone after editing, thumbnails or content production
- Anyone who would rather not share their analytics
How the six weeks work
- 01Day 1 to 3
Share your numbers
Screenshots or exports from the last 90 days. Within 3 days of receiving them we send you a written baseline: the metric, its current value, and the date.
- 02Day 4 to 7
The read
Within 7 days of the baseline, a written read of what is driving your reach and the first avenues worth testing. Two to three pages.
- 03Weeks 2 to 5
Test and check in
You try what suits your channel. Two check-ins, 20 minutes each, at the end of weeks 3 and 5, with a short written note after each.
- 04Week 6, then 30 days
The write-up
Within 5 days of week 6: what was tried, what changed, what did not, and what we would look at next. Questions stay open for 30 days after that.
One result so far
Roblox creator, 2025. Anonymised at their request.
After a read of what their earlier videos were doing, we recommended a different game to build around and a different approach to titling. The two videos that followed did 91K and 85K views.
A change of game brings a different audience with it, so this reflects both the choice of game and the packaging. The full numbers and what they do and don't show are on the method page.
What we ask for
Screenshots or exported reports are fine. Send what you can find.
- TikTok
- Views, average watch time, % watched in full, follower growth, traffic sources
- YouTube
- Impressions, click-through rate, average view duration, traffic sources, subscribers per video
- Instagram and Twitch
- Reach, retention and follower conversion, where relevant
- Your time
- Two 20-minute calls across the six weeks, under an hour in total
How your data is handled
Four commitments, in writing before we start.
- Your numbers stay private and are used only for your pilot.
- Anything we publish is anonymised by default.
- We name you only with your written approval, and you see it first.
- When we finish, we delete what you sent unless you ask us to keep it.
Who you're dealing with
Sid Nair
Founder, Outside Read
My background is in law and finance, which mostly means being trained to read evidence carefully and say what it does and does not support. That is the whole job here.
Outside Read runs three pilots at a time so each one gets proper attention, and there is no fee while we build the first case studies.
This is early-stage work and we'd rather say so than dress it up. One result is published so far, on the method page, with its limits stated. What we bring is structured analysis, an outside perspective on a channel you are too close to, and straight answers about what the numbers show.
Common questions
Why is it free?
Because we're building a track record. A pilot we can learn from and write up is worth more to us right now than a fee.
Will my channel grow?
We can't promise that. We can promise a clear read of your numbers and ideas worth testing, and that we'll tell you when something hasn't worked.
Can I stop partway through?
Any time, with no explanation needed.
Do you need login access?
No. Screenshots or exports are enough. We never need your password.
How much of my time does it take?
Sending your numbers once, then two 20-minute calls across the six weeks. Under an hour in total.
How quickly do you reply?
Within 2 business days to a first email. Baseline within 3 days of your numbers arriving, the read within 7 days of that.
How many creators do you work with?
Three at a time. If all three places are taken we will say so and give you a date rather than keep you waiting.
Send us your channel and one thing you'd like to understand about it.
That's enough for us to tell you whether a pilot would be useful. If it wouldn't, we'll say so.
Get in touch